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CoreData’s Digital Intimacy Report finds people are more likely to take action when allowed to experience the brand on their terms and not have messages pushed onto them. A quarter’s response to online marketing depends on how much they trust the brand in question.

Stocks and shares Isa ownership among women is low. If levels of stocks and shares (S&S) Isas are brought in line with those of males, the industry could see an estimated pot of £8.83bn flowing into these products.

24.5% of people were primarily motivated to start thinking about estate planning by starting a family, 23.1% claimed they had simply reached a certain age, and 14.3% were encouraged to think about estate planning by financial advisers.

28.8% of women and 14.3% of men claim their most trusted adviser on estate planning issues is a family friend.

25.0% of 45-54 year olds and 33.3% of 65-74 year olds say they openly discuss wealth in their families, as well as 61.5% of the 35-44 age group.

Investors believe UK and European shares will dominate the first half of 2014, with sentiment shifting heavily in their favour at the expense of both emerging and frontier markets.


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The Future of Investing

April 2017

Investing in a digital world
Investors in the US are highly engaged with mobile apps and the market is poised for further growth in the next five years.

Investing apps see strong penetration among retail investors
Half (48%) of investors report using mobile/tablet apps to invest or monitor their investments. The most important functionalities of apps are viewing portfolio balance/account activity, viewing performance evaluation and receiving financial market news.

Strong Millennial demand highlights potential for further growth
Six in 10 (62%) investors cite interest in mobile investing apps. Millennials are leading the way with over three-quarters (77%) desiring mobile investing apps.

Within five years, seven in 10 investors say it is likely they will use mobile apps for investing in funds (69%), investing in shares/ETFs (68%) and receiving advice (72%). Among Millennials, these numbers shoot up to 88%, 78% and 81%, respectively.

Financial advisors meeting the mark but must keep pace with digital transformation
Two-thirds (66%) of investors say their traditional advisor offers a mobile investing app and 68% of investors with a traditional advisor report interest in a mobile investing app. As Millennials mature and begin to take up a considerable portion of the advice market, advisors with no digital platforms must consider offering more digital services while advisors who currently offer apps must continue to innovate digitally in order to retain clientele.

The industry must prepare to accommodate a new class of actively involved investors
Investors who currently use apps to invest have an advantage over their peers in terms of financial knowledge and confidence in their ability to manage their finances. With access to financial data like never before, investors are prepared to be more involved with their investment decisions.
Eight in 10 (79%) investors want to maintain control of their investments. This percentage rises to 86% for tech-savvy investors. Indeed, investors are drawn to mobile investing apps because of their convenience (72%) and a desire for greater investment control (49%). Investors want to be active participants in the investing process.

A secure digital experience remains a chief digital concern
Cybersecurity and privacy concerns are a leading worry of investors in regard to mobile investing apps and automated advice. Further, security and data protection (68%) is the primary area investors think the industry should further innovate and integrate technological improvements.

Online visibility is vital for further adoption of investing apps
49% of investors found /would find their investing app online and 12% found/would find their investing app from digital advertising. The majority of investors also found their advisor online and through digital advertisements.

Traditional and digital advice likely to merge
Investors see several benefits of both traditional and automated advice. Investors believe that only their traditional advisor can explain complex concepts to them (53%) and reassure them of their investment decisions (50%). Meanwhile, the perceived benefits of automated advice are lower costs (50%), convenience (47%) and better user-experience (40%).

Digital platforms are supplementary tools not complete replacements of traditional advisors
Full-service, personalized professional advice is still a priority of investors. Almost two-thirds (64%) of investors say a holistic advice service is more appealing to them than a product/service-specific advice model (36%). For a complete investing experience, investors need traditional advisors with digital services.

In late March of 2017, CoreData surveyed 334 US investors about the future of investing. Survey respondents had to have at least $5,000 in net investable assets, be between the ages of 21 to 65 and own a smart device.

This report analyzes US investors’ attitudes towards mobile investing, automated advice and the future of technological integration.

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